The visual identity of Lost & Found Journals is authentic and approachable, reflecting the brand's philosophy of connectivity. L&F Journals guide readers to cultivate meaningful connections with themselves, nature, and the universe, fostering holistic growth and understanding.

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The logo system combines modern typography with an original handwritten font, capturing a soft, playful essence. Spirals symbolize life cycles and spiritual growth, while Matisse-inspired figures convey inner peace and belonging, embodying the brand's ethos.