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AVENUE BEAUTY
Role
Lead Brand Designer
Year
2025
Link
Project Type
Creative Direction, Brand Identity, Website Design, Social Media
Link
Avenue Beauty is an aesthetic clinic rooted in clinical expertise and a bespoke approach to treatment. The project focused on creating a medically credible brand system that feels both refined and warm, balancing professionalism with approachability.
Designing a custom wordmark and abstract symbol inspired by facial symmetry and balance, alongside a medically informed illustration system to support patient education and long-term brand recognition.
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